Kobe+Bryant-+Period+6


 * Kobe Bryant was accused and found guilty of rape in July of 2003.
 * In the public eye Kobe was perceived as one of the top athletes in all of sports at the time. Although he was in the shadow of teammate Shaquille O'Neal he was still a marketing mogul, and a role model to kids around the world.
 * Directly after the incident his public image dropped significantly. He lost his endorsements in Nike, Spalding, and Coca-Cola for a short time but he regained them. His endorsements with McDonalds and Nutella were completely terminated. A year after the incident he signed a 7 year $136 million contract. His jersey sales that were at the top of the charts prior to the incident dropped significantly afterwards.
 * Public perception
 * Repercussions- Right after the scandal Kobe lost major endorsements such as McDonalds and Nutella. His jersey sales fell from what was once a high mark.
 * Aftermath (reintegration back into society?)- The aftermath is that Kobe signed a 7 year contract worth $136 million dollars one year after the allegations. He regained several of his endorsements in Nike, Spalding, coca-cola. He remains married to his wife Vanessa Bryant, and was named the NBA's MVP in 2008, and the NBA finals MVP in 2009 and 2010. Kobe really didn't have any trouble regaining fans again. He just let his skills and play do the talking, put the weight on his shoulders, and started winning awards and championships. America is very forgiving and if you can become a hero again, most of America will forget about what happened in the past.
 * Sources: Magazine or Newspaper; Website and/or blog; Youtube video/interview; Personal interviews (minimum 2: expert and friend/family)
 * http://en.wikipedia.org/wiki/Kobe_Bryant_sexual_assault_case
 * Notes/Recent findings (add to this AT Least every time your group meets)
 * Letter assigned for conclusion
 * MLA Sources
 * Questions for Ms. Lewis